Short Form Résumé of
Dr. Bruce Murray Firestone, B. Eng. (Civil), M.Eng.-Sci., PhD.
DramatisPersonae.org
OttawaRealEstateNews.com
EQ Journal Blog
Prof Bruce on Twitter

Positions: Founder, Ottawa Senators Hockey Club and Scotiabank Place; Entrepreneur-In-Residence, entrepreneur en résidence, Telfer School of Management, University of Ottawa, Ottawa, Canada; Real Estate Broker and Mortgage Broker, Partners Advantage GMAC Real Estate, Brokerage, Executive Director, Exploriem.org; Columnist, Ottawa Business Journal.

Business Courses Taught- Entrepreneurialist Culture, Small Business Management

Architecture Courses Taught- City Planning and Organization- Enterprise of the City- Urban Economics, Urban Design, City-State Development and Sustainability, Design Economics, Real Estate and Development

Awards and Memberships: Member, Commercial Services Divsion, Ottawa Real Estate Board. Honourary Member, Beta Gamma Sigma, International Honour Society for Collegiate Schools of Business, March 2008. Exemplary Course Designation, Design Economics, Canada Architectural Accreditation Committee, 2004. Winner, Educator of the Year Award, OCRI EduGala, Ottawa, 2002. Awarded Canada 125 Anniversary Honorary Medal. Member, Ottawa Commonwealth Games 2014 Bid Committee, Member, Community Budget Advisory Team, City of Ottawa, Kanata Economic Development Task Force, Ottawa International Airport Authority Planning Committee. Founding Member of CIRA's (Canadian Internet Registry Authority) Marketing and Branding Committee. Member, NHL Executive Advisory Committee, NHL Expansion Committee, NHL Marketing and Public Relations Committee. Former Member, Ottawa 67s Advisory Board, 1998/99.

University of Ottawa and Carleton University Program Development: What would an Undergraduate Entrepreneurship Concentration Look Like? Founder, LearnByDoing.ca. Program. Co-Founder, Magic From A Hat Lecture Series and Entrepreneurship Co-op Practicum Funding Program. Member, Sprott School of Business Committee for Entrepreneurship- the Entrepreneurship Track at Carleton University. Researcher, Canadian Sustainability Laboratory- Architectural Uses of Stereo Space and Sustainable Development. Former Adjunct Research Professor, School of Architecture, Faculty of Engineering and Design, Carleton University.

Coaching: Startup and SME Advisor, Mentor and Coach, Ottawa Committee of 67: gradeAtechs.com, Envision Online Media, Brymark.com, FuelIndustries.com, StreetPaddleTennis.com, others.

Media: Ottawa Business Journal, March 16, 2009.

Ottawa Senators: Bruce Firestone, Founder, List of all Founders, Short History, More Sens History.

Audio and Video: Video of Dr. Bruce Firestone's Introduction to Entrepreneurship (6 minutes). Moon Shot Redux on You Tube. Bring Back the Senators (Original Video, circa 1990). NHL Awards Franchises to Ottawa & Tampa Bay: TSN Coverage. Ottawa Senators Opening Night October 1992: CBC TV Introduction. Listen to a Podcast Interview recorded during Round 3 of the Stanley Cup Finals between the Buffalo Sabres and the Ottawa Senators in May 2007: Dr. Bruce M. Firestone, Founder, Ottawa Senators with Career Coach Alan Kearns of CareerJoy.com. Birds Nest: A Poor Man's CN Tower and How to Dock a Helium Filled Airship. Are People Getting Dumber? on You Tube.

Academic Background: Professional Real Estate Brokerage Course, Principles of Appraisal, Real Estate Investment Analysis, Ontario Real Estate Association College, 2007; Real Estate Law, Phase 3 (Commercial Real Estate), Ontario Real Estate Association College, 2006; Phases 1, 2 and 3 (Residential Real Estate), Ontario Real Estate Association College, 2005. Ph.D. in Urban Economics from the Urban Research Unit of the Australian National University, Canberra, 1982. Master of Engineering-Science (Traffic and Transportation), University of New South Wales, Sydney, 1976. Bachelor of Civil Engineering, McGill University, Montreal, 1972. Also attended: Harvard University (Finance), University of Western Ontario (Economics) and Laval University, Quebec City (French). High School, Ashbury College, Ottawa: graduated 1967, age 15.

Former Positions Held: Former Director and Vice-Chair, Canadian Internet Registration Authority (CIRA) Former Executive Vice-President, Business Development, Momentous Corporation. Served on National Hockey League's Board of Governors. Writer, EQ (Entrepreneurship Quarterly) Journal. Founding Director, Ottawa Art Gallery (Arts Court/Firestone Family Group of Seven Collection). Past Director, Terrace Corporation, S.C. Stormont Corporation. Former Publisher, Ottawa Business News; Consultant, Bureau of Management Consulting, Supply and Services Canada. Operations Research Engineer, Metropolitan Waste Disposal Authority, Sydney, Australia. Research Scholar, Australian National University, Canberra.

EQ Journal: Index as of March 15, 2010
Prof Bruce on Twitter: Log up to Feb 22, 2010
Entrepreneur-in-Residence: Template and Report March 15, 2010 PDF

Sample Research and Writing: Urban Design, Real Estate Development, Architecture, Engineering: Building Orientation. Empirical Measurement of the Rate of Return of a University Education, Ottawa Vision 2002- A Focus on Self-Reliance. Speech to the Mayor's Breakfast April 18, 2002. Ottawa, Canada. Livable Cities and Social Harmony. Increased Urban Density for Ottawa? Land's End- City Building Explained, City Vision, City-States and Economic Prosperity, Urban Sprawl- Are We Asking the Right Questions? Updating the Design of the 'Granny Flat' as a (Partial) Solution to the Affordable Housing Crisis, Development Economics and Entrepreneurship, Democratic Abuse- NIMBY'ism, Densification and Intensification, Re-engineering Building Permits, Re-engineering Land Use Approvals Systems, Challenges Ahead for Cities, Imbalance between Community Activists and Developers, Ontario Mayors Overlook Solution to Affordable Housing Crisis, Density and Land Values- Why NIMBY'ites are Wrong, Peggy Feltmate's Policies, Global Online Survey of Community Attitudes to Densification of Existing Neighborhoods, Negative Property Taxes and Nimby Mitigation. Interview with Hernando de Soto. Re-Engineering the Homebuilding Industry, Affordable and Web-Enabled Housing for the Third World, Affordable Housing in Africa, Gated Communities, Burbclaves, Segregation by Income and Social Unrest, Teamwork in the 10th Millennium B.C. Guidelines for Better Urban Design, The Kanata Town Centre- How to Jump Start the Project, Measuring the Value of Creativity- Value of a City's Treescape, Development Charges are Inequitable and Damage the Prospects for Building Affordable Housing. Indo-Canada Chamber of Commerce- the Way Ahead, The 'Highest and Best Use' Rule as a Principle for Organizing Cities, Towns and Villages Or Why Nimby'ites are Wrong to Oppose Higher Densities and Mixed Use- Dollars are Democrats, Negative Property Taxes and the Nimby Problem, Urban Catalysts, City Building and the Web, Maximizing Benefits from Waterfront Views, Land Speculators -- Market-Makers or Villains, No Money Down Real Estate Investing-- Bootstrap Financing, Why Invest in Real Estate, Why Realtors Should Increase Sale Prices, HR Professionals-- How to Demonstrate their Value Proposition: Spreadsheet, Blog Entry, Investment Parameters-How Differing Investment Parameters on the Part of a BUYER can Affect the Value of Commercial Real Estate, If I were King Of Exxon, I would... Invest In Real Estate, Why you need a Personal Web Site. Marketing the Student's Design Clinic, Guerrilla Marketing for a Design Firm. Critical Path Methodology for Kosmic. Saragasso City-- a City-State Thought Experiment, Neo Urbanist Design and Sustainability of the City, Construction and Letters of Credit- Why the Big Get Bigger and the Small PAY and Pay, Developing a Business Model and Fiscal Model for a City (Example of City of Ottawa), What is the Fiscal Impact of Commercial Development on a City versus Single Family Development?, What are We Counting On? (How a City Gets out of a Fiscal Death Spiral), Democratizing a City's Budget Process (Contributing Author), Re-Engineering City Processes, Review of the City of Ottawa's Planning and Growth Management Department, Sustainable, Emergency Prepared Cities- Lecture for Shad Valley students at CU, July 2004. Analysis of Urban Water Supply Costs, PhD. Thesis, 1980; Creation of Distortion Free Price Index Deflator for Australia, 1979; Formulating Optimal Plans for the Transportation, Trans-shipment and Final Assignment of Solid Waste in the Sydney Metropolitan Region, Masters' Thesis, 1975. Sydney Region Solid Waste Plan 1975 To 1978 Inclusive, Tax Deductible Mortgage Plan.

Sample Research and Writing: Entrepreneurship and Business: Turn Selling into Buying. Entrepreneurs Handbook. How to Make a Great Elevator Pitch. Elevator Pitch Workshop. PB4L, Personal Business For Life CEED Speech Oct. 2009. Creditor Proofing, Build and Hold: the Difference between Getting Rich and Being Wealthy, (The Value Created by Long Term Control over a Sustainable Competitive Advantage or Factor of Production), The Bootstrap Entrepreneur, Address to the First Annual Exploriem.org Symposium, How to Bootstrap yourself to entrepreneurial success in the 21st Century, Inaugural Lecture in the Magic From a Hat Lecture Series 2000, Sources of Bootstrap Capital, 25 Steps to Entrepreneurial and Personal Success, Internal Rates of Return (IRR), the power of leverage and goal setting using a Reverse IRR Model. Determining Core Competencies, Firestone's Three Laws of Power Selling, Cold Calling- How to Sell, Guerrilla Marketing (GM)-- Substituting Brains for Money in the Marketing Wars, Guerrilla Marketing- Market-By-Press-Release and Market-By-Publishing + Some Tips on Doing Media Interviews, GM Online Survey of Smartest (and Dumbest) ever GM. Guerrilla Marketing for CIRA (the Canadian Internet Registry Authority). Negative Cost Marketing, Speech for LeadershipOttawa.org (February 18, 2004): The Leadership Challenge, Negative Cost Marketing- An example for an Architecture Firm. Sources of Bootstrap Capital and Finance, Bootstrap Capital Online Survey, Speech to the Kiwanis Club of Ottawa-- Entrepreneurship, Development and Sustainability; Ordered Thinking- the Role of Creativity in Business Success, Entrepreneurialist Culture Quotient Test, the Art of Pricing, P=M=B, Politics, Media and Business Form An Identity, More about Politics, Media and Business-- It's About Power, Create Your Own Clients for a web developer, Score your own Web Site, GM for CU's Student's Design Clinic, Getting the Business Model Right for Startups, 'Pixie Dust'- the Magic that Really Makes your Business Work, Anti-Pixie Dust: What Others Got Really Wrong in their Business Models. Free, online utility for entrepreneurs and intrapreneurs: Business Model Generator, BMG , BMG Landing Page and BMG Media Release. Scoring Business Models, Differentiated Value- Another Look, the Business Model Scoring Test, Stupid Market Studies and GM Research, Guerrilla Marketing for the Canadian Internet Registration Authority- a Business Plan, Solution Selling-- Law Firm Model, Solution Selling-- Toyota Model, Win-By-Losing Sales Model. Market by Media Release, Trade Up-- Selling Your Business, The Internet is Eating a Hole in the Global Economy, Scalability, New Business Models, Why You Need a PWS (Personal Web Site), Death of IP, The Internet at Age 50, Some Simple Rules to Start your Entrepreneurial Career With, Why you need a Personal Business, Truth/Smart Truth in a Litigious Society, Pioneers Get Shot At, Why Media Attention is a Double Edged Sword. The Ethics of Pre-selling. Case Studies: Transitus Sign Company, How the Ottawa Senators were Born, Dunrobin Lake-- residential real estate development, Robertson Mews-- mixed use development and others. How the Promotions Industry Missed the Boat, How to Present Effectively-- The Two Minute 'Elevator Pitch', Why Businesses Fail, the Stages of an Entrepreneur's Life and your Storehouse of Luck, Entrepreneurship in the Age of the Internet, Entrepreneurship and Intrapreneurship: The Basis for Economic Development, Personal Freedom and Knowledge, Lost Knowledge: Are We Losing the Skills of the Greatest Generation Ever.

More Research and Writing: EQ Journal and EQ Journal Blog.

Other Writings and Intellectual Property: Constant Price Estimates, A Method for Producing Consistent Deflator Series and Applications; Strength through Diversity, Speech at Official Opening, Art Mode Gallery, June 13, 2006; What Walt Rostow, the Aga Khan and Hernando de Soto Teach us about Bringing People Everywhere out of Poverty, World Partnership Walk, the Aga Khan Foundation, Speech, June 4, 2006, What is the Purpose of a National Economy? (What is the Purpose of Life?), What Do Clients Really Want, Secrets to Attracting (and Keeping) Clients for Layers and Accountants, Probability Theory, Prediction and the Stanley Cup-- Why the New Jersey Devils won the 7th game of the final series versus the Mighty Ducks of Anaheim 2002/2003, Why Cheering for the Maple Leafs is ... Unnatural, Degree of Difficulty- Why Scoring First is Key to Winning in the NHL. Want to Score More Goals? Then Learn to Shoot the Puck like Al MacInnis by Adding Angular Momentum to your Shot. Why Some Slapshots are not only Hard but Heavy too. Value of lunar real estate-- a thought experiment. Utility Patent granted (aerodynamic surfaces for flying discs). Design Patent granted (automotive signage). Inventor, Apple Tree Harvest Tool, teaching the Power of Positive and Negative Numbers to Young Children: Bananas, Burger Wars, Smarty Pants Games, LED light strings. SHOULD WE HAVE MORE NATIONAL HOLIDAYS IN CANADA AND THE USA? Should Canada and the USA Socialize more Leisure Time for their Workers, Managers and Entrepreneurs?

Real Estate and Development Projects Include: Terrace Corporate Centres, Presidential Executive Travel Apartments, Trails of Dunrobin, Dunrobin Plaza, Robertson Mews, Dunrobin Lake, Kennedy Meadows, West Terrace and the Palladium lands development, Blue Heron Storage (now Blue Moon Mini Storage), Ottawa Botanic Garden Society, Blue Heron (Kanata) Co-op, Ottawa Senators Foundation, Ottawa Real Estate News. Design and development participation- Corel Centre (650,000 square foot sports and entertainment complex); Cinema en Plein Air; Royal Bank Pavilion (60,000 square foot retail and office); BDO Centre (100,000 square foot office and retail); Briarbrook (850 home subdivision); Robertson Mews (mixed use project, 300+ high, medium and low density residential units and retirement dwelling units); Dunrobin Village (mixed use- commercial, medium and low density residential).

Personal Interests: Chair, Bruce M. Firestone Atom Invitational Hockey Tournament. Sports: running, tennis, sailing, paddle tennis, skiing, hockey, ultimate, yoga, canoeing, dragon boat racing. Dragonboat Team 2000. Story of Team 2000. The 'Misfits' 2001. Hobbies: reading, writing, inventing, creating, starting new enterprises, city-building, educating, collecting Canadian and American art. Born: December 4, 1951. Married: Dawn Marie MacMillan. Five children: Andrew, Rachel, Miriam, Matthew and Jessica.

Animated 'Brucie's Big Adventure'

Charities Supported: Christie Lake Kids, Minor Hockey, Muscular Dystrophy, Ottawa Senators Foundation, National Capital Alpine Ski Team, Ottawa Rotary Club, CHEO Foundation, Queensway Carleton Hospital.

Please contact: 613.422.6757 or bfirestone@partnersadvantage.ca.

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