Bibliography and Readings: ADM 3396
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Bibliography: |
Other Suggested Readings: A Better Place to Live- Reshaping the American Suburb, Philip Langdon, University of Massachusetts Press, Amherst, 1994. A Geography of Time- the temporal misadventures of a social psychologist, Robert Levine, Basic Books, HarperCollins, New York, 1997. Atlas Shrugged, Ayn Rand, Penguin Group, New York, 1957. Boom, Bust & Echo 2000, Profiting from the Demographic Shift in the New Millennium, David K. Foot with Daniel Stoffman, Macfarlane, Walter & Ross, Toronto, 1996 & 1998. Cities and the Wealth of Nations- Principles of Economic Life, Jane Jacobs, Random House, New York, 1985. Creating a New Civilization, Alvin and Heidi Toffler, Turner Publishing, Atlanta, 1994. Energy in a Finite World- A Global Systems Analysis, Report by the Energy Systems Program Group of the International Institute for Applied Systems Analysis, Wolf Häfele, Program Leader, Ballinger, Cambridge, Massachusetts, 1981. Fixing Broken Windows- Restoring Order and Reducing Crime in Our Communities, George L. Kelling and Catherine M. Coles, Simon and Schuster, New York, 1996. Getting to Yes- Negotiating Agreement Without Giving In, Roger Fisher and William Ury, Penguin Books, New York, 1991. Home from Nowhere- Remaking Our Everyday World for the 21st Century, James Howard Kunstler, Simon and Schuster, New York, 1996. How to Win Friends & Influence People, Dale Carnegie. Secrets of Power Negotiating, Roger Dawson. The Little Book of Business Wisdom, Peter Krass. The Power of Focus: How to Hit Your Business, Personal and Financial Targets with Absolute Certainty, Jack Canfield. Think and Grow Rich, Napoleon Hill. |
| Index Bankruptcy Bootstrap Finance Bootstrap Marketing Case Studies- how to research and write a case study Case studies will include: Sci Fi Channel, NHL.com, National Hockey League Television Marketing, webcasting and ottawasenators.com, iFinanSys.com, Arrow Head Springs, Molstar, Amazon.com, Terrace Corporate Centres, Grocery Express, amphitheatre design, Corel Centre, Busnell Communications, Rentalex Tool and Equipment, Ottawa Business Journal, duplex and triplex housing, Friendship Windmill, Dunrobin Lake, Robertson Mews, Disney Paris, Kanata North, Water Safari Park and others City-states Competition- niche markets and trends Corel Centre Creativity, lateral thinking and value creation Creativity and creation of value e-business e-commerce Education, Value of Entertainment Economics Ethics Financing and capital markets- bootstrap financing/bootstrap business startup/bootstrap marketing Future vision |
Government subsidies Intellectual property Internal rates of return projects IRR- value of education as an example IRR Calcs- How to really Measure Rates of Return Internet is Eating a Hole in the World Economy- deflation because of the net; collpase of currencies and r.e. prices are related to early adopters of tech in USA Legal Issues Lenders, financial ratios, access to funds Lost Rights Marketing, market share, bootstrap marketing Metaverse Negotiating, selling Option agreements Politics and entrepreneurialist culture Pricing, the art of Revenge effects 25 Steps to Entrepreneurial Success Tooth to tail ratios Web Strategies |
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